Little Rock-based St. Vincent Health System received a merit award in the Newspaper Single Ad category for the "Quality Physicians" ad created by MHP.
MHP was the only Arkansas agency whose clients received gold awards. This prestigious awards program, which attracted nearly 4,000 entries this year, recognizes excellence in healthcare marketing and advertising.
Le Bonheur Children's Hospital received gold awards in the following categories:
- Total Advertising with TV – MHP created and produced the "Amazing Story" multimedia campaign with the Le Bonheur team.
- Special Event – This award recognized the grand opening celebration for Le Bonheur's new hospital building and was set in the "pop-up world" created by MHP.
- Employee Communication Program – The employee communication program previewed the new MHP-designed Le Bonheur logo to all hospital employees. The program included a special video to showcase the transformation of the old logo into the new one.
The hospital also received three silver awards and two merit awards for materials MHP created for the new logo and the "Amazing Story" campaign in the Television Series, Newspaper Single Ad, Special Video, Logo/Letterhead and Other (for the "Amazing Story" Pop-Up Book) categories.
The Healthcare Advertising Awards is the nation's oldest healthcare advertising awards competition in the U.S. A national panel of judges reviewed all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact. For more information, visit HMRPublicationsGroup.com
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