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LITTLE ROCK, Ark. (May 12, 2011) – Arkansas advertising agency Mangan Holcomb Partners client Le Bonheur Children’s Hospital in Memphis, Tenn., recently received a national Judge’s Choice Award from Marketing Healthcare Today for the MHP-created “Amazing Story” campaign. From approximately 3,000 entries, only eight were selected for Judge’s Choice Awards. The Aster Awards program recognizes healthcare marketing professionals for excellence in advertising.
Little Rock-based St. Vincent Health System received a gold Aster for the “Starting Lineup” TV spot featuring Arkansas-native Chris Mortensen, a popular ESPN reporter, which was created by MHP.

Le Bonheur also received gold Asters in the following categories:

• Brochure Advertising – Folded/Panels: With unfolding scenes of childhood, a pop-up book the agency created for the hospital’s grand opening illustrates a wonderful world with everything a child needs, including a place just like the new Le Bonheur facility.
• Pocket Folder: The grand opening media kit highlights the new facility and Le Bonheur’s community involvement.
• Advertising Specialty: A special T-shirt featured the new, MHP-designed logo ­with a heart representing the “o” in “Le Bonheur.”

The Aster Awards is a medical marketing awards competition in which healthcare organizations and advertising agencies compete against similarly sized organizations from across the nation and around the world. Entries are scored, judged and recognized for excellence in healthcare marketing and advertising.