David Rainwater | Chief Executive Officer

david@manganholcomb.com

David is CEO of Mangan Holcomb Partners, one of Arkansas’ oldest, largest and most prestigious full-service marketing, advertising and public relations firms. In 22 years with the agency, David has worked in virtually every area of the business – account services, media planning and placement, research, strategic planning, even the daily operations of the agency. Today, David oversees the agency’s overall operations and strategic planning function and draws on his media, research and negotiation expertise to help clients get the most value from today’s diverse media channels. That wealth of experience affords clients a broad perspective, because David truly understands their challenges and opportunities.

David is the agency’s foremost expert in agribusiness and higher education marketing, heading up current accounts such as RiceTec and the University of Arkansas at Little Rock. He serves as account supervisor for an expanding base of healthcare clients, including Our Lady of the Lake Regional Medical Center and Our Lady of the Lake Children’s Hospital in Louisiana and Via Christi Health System in Kansas. With an extensive background in marketing research, David serves as the managing partner of MarketSearch, the research division of Mangan Holcomb Partners. As such, he often facilitates the agency’s proprietary MAPS™ (Marketing Analysis and Planning System) sessions for agency clients, leading this consensus-based planning process that involves key stakeholders in formulating a long-range marketing plan.

But in the end, David is still an account executive at heart who loves providing great service to great clients. David holds a business administration degree from the University of Arkansas at Little Rock with a double major in advertising and public relations. He serves on the board of directors of the Arkansas Repertory Theatre and is a graduate of the Little Rock Regional Chamber of Commerce’s Leadership Greater Little Rock program.