Le Bonheur Children’s Hospital

Amazing Story

A multifaceted campaign – and all-new logo design – celebrating Le Bonheur’s successful fundraising efforts and the opening of a new hospital that makes amazing children’s stories possible every day.

The “Amazing Story” series built on MHP’s five-year partnership with the Memphis children’s hospital, helping Le Bonheur raise more than $500,000 – in addition to the $1.3 million raised through the capital campaign we supported – and attract massive live, Web and television audiences during the Grand Opening Celebration. As a result of the campaign’s success, the Public Relations Society of America awarded Le Bonheur Children’s Hospital a Silver Anvil of Excellence.