Wisconsin children’s hospital chooses Mangan Holcomb
Arkansas agency to help Midwest hospital hone brand awareness
LITTLE ROCK, Ark. (June 10, 2010) – One of the nation’s top children’s hospitals has chosen Arkansas advertising agency Mangan Holcomb Partners as its strategic communications agency.
Children’s Hospital of Wisconsin in Milwaukee, which is rated No. 3 in the nation by Parents magazine and has been named one of America’s Best Children’s Hospitals by U.S. News & World Report, will work with Mangan Holcomb to unify and enhance the hospital network’s brand awareness. Children’s Hospital of Wisconsin also operates 17 primary-care clinics and offers services in more than 70 specialty areas. It is part of Children’s Hospital and Health System, an organization of healthcare entities providing clinical, research, education and advocacy services.
“All the work in healthcare we’ve done in recent years has led us to this point,” said David Rainwater, CEO of Mangan Holcomb Partners, in a recent Arkansas Business article. “We’re beginning to catch the eye of [potential clients] across the country who aren’t necessarily in our backyard.”
Children’s Hospital of Wisconsin is one of numerous regional healthcare brands Mangan Holcomb works with, including Le Bonheur Children’s Hospital in Tennessee, Our Lady of the Lake Regional Medical Center in Louisiana, Via Christi Health in Kansas, and Arkansas’ own St. Vincent Health System. The agency also works with several healthcare specialty clinics based in Little Rock.