News
Mangan Holcomb Partners Affirms Position as Regional Healthcare Marketing Expert
Agency’s Work for Healthcare Clients Receives Accolades In National, Regional and Local Competitions
LITTLE ROCK, Ark. (August 24, 2009) – Only halfway through 2009, an Arkansas agency has been honored with 57 awards in national, state and local healthcare marketing competitions. The awards span six agency healthcare clients in three Midsouth states.
Mangan Holcomb Partners, a Little Rock-based full-service marketing, advertising and public relations agency, represents healthcare providers across the region, including Our Lady of the Lake Regional Medical Center and Our Lady of the Lake Children’s Hospital in Baton Rouge, La., St. Vincent Health System in Little Rock, Ark., Le Bonheur Children’s Medical Center in Memphis, Tenn., Baxter Regional Medical Center in Mountain Home, Ark., and Sparks Health System in Fort Smith, Ark.
Our Lady of the Lake Children’s Hospital leads the way with 24 awards for its multimedia “Make Believe” campaign, which features real-life pediatric patients, not actors. On a national level, “Make Believe” received three awards in the 26th Annual Healthcare Marketing Advertising Awards Competition and four Aster awards, including a Gold Aster for Children’s Service Line Marketing. The children’s hospital campaign also earned seven Gold ADDY® awards and six Silver ADDY®s, in addition to Best of Show honors, from the American Advertising Federation (AAF) – Baton Rouge. At the American Advertising Federation – District 7 competition, which comprises Tennessee, Georgia, Alabama, Mississippi and Southeast Louisiana entries, “Make Believe” received four ADDY awards, including two Gold ADDYs in cinematography.
Our Lady of the Lake Regional Medical Center, which houses the children’s hospital, also won 13 awards for its “We Believe” branding campaign, which establishes the medical center’s identity as a faith-based organization whose employees “believe” in the mission of healing. The campaign earned one award from the Healthcare Marketing Advertising Awards Competition, two Aster awards and three accolades from the 30th Annual Telly Awards, including a Silver Telly, the competition’s highest honor, in the Business to Consumer Campaign category. The AAF Baton Rouge honored “We Believe” with eight ADDY awards, including two Gold ADDY awards for TV Video Editing and Directing.
Mangan Holcomb client St. Vincent Health System has also garnered national awards for the “What It’s Like” campaign, which is focused on removing the fear associated with hospitalization, and replacing that fear with the reassurance that the patient experience at St. Vincent embodies understanding, respect and a commitment to clinical excellence. St. Vincent received two Aster awards, including one Gold Aster for its three-part billboard series promoting the opening of renovated emergency facilities. “What It’s Like” also earned an award in the TV Advertising Series category of the Healthcare Marketing Advertising Awards Competition. St. Vincent has also been recognized with two Diamond Awards from the Arkansas Hospital Association and the Arkansas Society for Healthcare Marketing and Public Relations. St. Vincent’s three-part ER billboard series was recognized with a Diamond Award in the Special Visuals category. In addition, the “Generations of Generosity” Campaign Casebook was honored in the Special Purpose Publication class. The casebook is a component of the St. Vincent Foundation’s capital campaign that inspires the community to continue the legacy of generosity. St. Vincent also received two Certificates of Excellence and one Judges’ Merit award for the “What It’s Like” campaign in the statewide competition.
Le Bonheur Children’s Medical Center in Memphis won recognition as best of show in the Tennessee Society of Healthcare Marketing and Public Relations Prism Awards for a transit wrap featuring the new “We’re Building For” campaign design. The campaign is centered around the construction of the new Le Bonheur Children’s facility and features enormous building-sized banners and print ads. Pediatric cardiologist Dr. Rush Waller offered his personal SUV to be wrapped and dubbed it the “Le Bonheur Utility Vehicle” or L.U.V. “We’re Building For” also earned a Silver Aster Award for Magazine Advertising Series and two National Healthcare Advertising Awards for the car wrap and banners.
The “Remarkable” campaign at Baxter Regional Medical Center has proven to be another winner for Mangan Holcomb Partners. The goal of the campaign is to correct the misconception that quality healthcare can not exist in a rural setting. In fact, the healthcare at Baxter is “Remarkable” and comparable to the big city offerings. The print and radio ads garnered a Gold ADDY in the Newspaper Advertising Series category and a Silver Addy for the radio series. “Remarkable” was also honored with three National Healthcare Advertising Awards, including a Silver award for the radio series.
Mangan Holcomb’s campaign for Sparks Health System has also earned accolades at the national level. “New Walls” was designed to support the opening of the expanded healthcare facility and reconnect Sparks with the community. The campaign highlights Sparks’ combination of compassionate, talented people supported by the best facilities and technology. “New Walls” received a Gold Aster Award in the TV/Video Advertising Series category and two National Healthcare Advertising Awards.
A complete list of awards is listed below.
About Mangan Holcomb Partners
Established in 1972, Mangan Holcomb Partners is a full-service marketing, advertising and public relations agency providing clients with integrated marketing communications strategies using Power Ideas™. Representing clients throughout the South with a growing regional and national healthcare marketing niche, the agency also specializes in the agriculture, financial, telecommunications, tourism and transportation industries. Mangan Holcomb Partners is a member of the American Association of Advertising Agencies. Agency clients include St. Vincent Health System, Metropolitan National Bank, J.B. Hunt Transport, the University of Arkansas at Little Rock and Le Bonheur Children’s Medical Center in Memphis.
- MHP -
Our Lady of the Lake Children’s Hospital
Healthcare Marketing Report’s 26th Annual Healthcare Advertising Awards
- Silver, Television Ad/Series
- Bronze, Total Advertising Campaign
- Merit, Newspaper Ad/Series
Aster Awards
- Gold, Children’s Service Line
- Silver, TV/Video Advertising Series
- Silver, Children’s Hospital Website
- Silver, Total Advertising Campaign
American Advertising Federation – District 7
- Two Gold ADDY® awards, Cinematography
- Silver ADDY®, Cinematography
- Silver ADDY®, TV Campaign
American Advertising Federation – Baton Rouge
- Best of Show, TV Campaign
- Gold ADDY®, Newspaper Campaign
- Gold ADDY®, Local TV Campaign
- Four Gold ADDY® awards, TV Cinematography
- Two Silver ADDY® awards, National TV
- Consumer Services
- Two Silver ADDY® awards, TV Video Editing
- Two Silver ADDY® awards, TV Video Directing
Our Lady of the Lake Regional Medical Center
Healthcare Marketing Report’s 26th Annual Healthcare Advertising Awards
- Merit, Total Advertising Campaign
Aster Awards
- Silver, Newspaper Advertising Series
- Silver, Total Advertising Campaign
Telly Awards
- Silver Telly, Business to Consumer
- Two Bronze Telly awards, :30 TV Spot
American Advertising Federation - Baton Rouge
- Gold ADDY®, TV Video Editing
- Gold ADDY®, TV Video Directing
- Silver ADDY®, TV Video Editing
- Four Silver ADDY® awards, TV Video Directing
St. Vincent Health System
Healthcare Marketing Report’s 26th Annual Healthcare Advertising Awards
- Merit, Television Ad/Series
Aster Awards
- Gold, Billboard Design Series
- Silver, Emergency Service Line Campaign
Diamond Awards
- Diamond Award, Special Visuals, ER Outdoor
- Diamond Awards, Special Purpose Publication, “Generations of Generosity” Campaign Casebook
- Certificate of Excellence, Print
- Certificate of Excellence, Television
- Judges’ Merit, Total Campaign
Le Bonheur Children’s Medical Center
Healthcare Marketing Report’s 26th Annual Healthcare Advertising Awards
- Merit, Other
- Merit, Outdoor Transit/Billboard
Aster Awards
- Silver, Magazine Advertising Series
Tennessee Society of Healthcare Marketing and Public Relations
- Best of Show Prism – L.U.V. Le Bonheur Utility Vehicle Design
Baxter Regional Medical Center
Healthcare Marketing Report’s 26th Annual Healthcare Advertising Awards
- Silver, Radio Advertising/Series
- Bronze, Employee Communication Program
- Merit, Total Ad Campaign Without TV
Aster Awards
- Gold, Newspaper Advertising Series
- Silver, Radio Series
Sparks Health System
Healthcare Marketing Report’s 26th Annual Healthcare Advertising Awards
- Bronze, TV Advertising/Series
- Merit, Total Ad Campaign
Aster Awards
- Gold, TV/Video Advertising Series
Little Rock, Arkansas 72202
501.376.0321
501.376.6127 (f)
manganholcomb.com
Member AAAA
