News
Mangan Holcomb Partners Expands Portfolio in Healthcare Marketing
Kansas-based Healthcare System Selects Agency to Launch New Brand Identity
LITTLE ROCK, Ark. (Nov. 4, 2009) – Arkansas advertising agency Mangan Holcomb Partners has been selected to lead the rebranding efforts for Via Christi Health System, the largest healthcare system in Kansas.
In this role, the agency will be responsible for executing an advertising campaign to strategically introduce Via Christi’s new brand identity throughout Kansas. The new campaign will unify all of the system’s healthcare entities under a single logo and tagline – “Via Christi Health … because your life matters.” Mangan Holcomb Partners will also oversee the promotion of the grand opening of Via Christi’s new hospital in west Wichita in 2010.
Mangan Holcomb was chosen from a select group of agencies from the Midwest that were invited to present to Via Christi directors in the summer of 2009. The agency’s relationship with the health system dates to 2007, when Mangan Holcomb began working with Mt. Carmel Regional Medical Center in Pittsburg, Kan., a Via Christi hospital, on its “A Community of Care Knows No Boundaries” branding campaign. The most recent phase of that branding effort launched in TV and print media in March 2009.
“Via Christi is a very mission-focused healthcare organization,” said David Rainwater, Mangan Holcomb’s chief operating officer and the Via Christi account supervisor. “Because of our existing relationship with Mt. Carmel and our clear understanding of Via Christi’s mission, goals and culture, the agency is well-positioned to meet this challenge.”
Via Christi Health System is a Catholic healthcare ministry that has served the healthcare needs of Kansas residents for more than 100 years. Currently, the system operates 10 medical centers, 12 senior services communities and programs, and a variety of retail and outpatient services throughout Kansas.
About Mangan Holcomb Partners
Established in 1972, Mangan Holcomb Partners is a full-service marketing, advertising and public relations agency providing clients with integrated marketing communications strategies using Power Ideas™. Power Ideas is about practicing traditional marketing disciplines in nontraditional ways, tapping into the latest communications trends and staying ahead of the marketing curve to get clients’ brands noticed. The agency represents clients throughout the Midsouth and Midwest in the healthcare, higher education, financial, agriculture, tourism and transportation industries. Mangan Holcomb Partners is a member of the prestigious American Association of Advertising Agencies. For more information, visit ManganHolcomb.com.
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