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Branding Campaign for Mitchell Williams Recognized with Legal Marketing Association Award
The campaign plays off of the double-line imagery in the firm’s logo, which features two words – Mitchell Williams – with “double L” letter combinations. The Arkansas-based firm employs 75 attorneys at offices in Little Rock; Rogers, Ark.; Austin, Texas; and New York City.
“We are thrilled to be assisting with Mitchell Williams’ first-ever strategic marketing efforts,” said David Rainwater, Mangan Holcomb’s chief operating officer and the Mitchell Williams account supervisor. “In an industry that is traditionally conservative in its use of marketing and promotional strategies, this campaign illustrates the firm’s creative and innovative culture and captures the essence of its progressive leadership in Arkansas business and the legal industry.”
The SELMA Awards, part of the Annual Conference of the LMA’s 10-state Southeastern Chapter, recognize the leading designs and creative strategies of law firms throughout the region. A panel of judges from the legal community reviews each entry, and a winner and runner-up are named in each of eight categories. The awards were announced during the association’s special live Web conference ceremony from Atlanta.
With more than 400 members, the Southeastern Chapter of LMA is the largest in the nation. Its members live in 10 states and participate in leadership and programming through 16 city groups. The region includes Alabama, Arkansas, Florida, Georgia, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee and Texas.
A list of the 2009 winners can be viewed at WinSelmaAwards.com.
About Mangan Holcomb Partners
Established in 1972, Mangan Holcomb Partners is a full-service marketing, advertising and public relations agency providing its clients with Power IdeasTM. Power Ideas is about practicing traditional marketing disciplines in nontraditional ways, tapping into the latest communications trends and staying ahead of the marketing curve to get clients’ brands noticed. A member of the prestigious American Association of Advertising Agencies, Mangan Holcomb represents local, regional and national brands in the areas of banking and finance, legal, healthcare, agriculture, telecommunications, tourism, transportation and others. For more information, visit ManganHolcomb.com.
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