News

LITTLE ROCK, Ark. (Dec. 11, 2009) – Greenway Equipment Inc., the largest John Deere dealer in Arkansas, has chosen Mangan Holcomb Partners to lead its marketing efforts.

Greenway operates 19 independently owned equipment dealerships in Arkansas and five in Missouri, providing large and small agricultural equipment, commercial and consumer equipment, and commercial worksite products. Greenway’s Arkansas stores are subsidiaries of ConMac Investments, while the Missouri locations operate under the CMI brand. As Greenway’s agency, Mangan Holcomb will assist in the creation of print and TV advertising, media placement and public relations efforts.

“Our decision to select Mangan Holcomb as our communications partner was based on their extensive knowledge of agricultural marketing and their fundamental understanding of Delta-based companies and organizations,” said Shannon Kirksey, Greenway’s marketing manager. “The fact that Mangan Holcomb has worked with other cooperative advertising programs ensures that they understand the importance of developing creative work and media plans that adhere to John Deere co-op standards.”

The agency has a rich history in agricultural marketing and has represented prestigious national and regional brands including Monsanto, Delta and Pine Land, Riceland Foods, Delta Plastics, Hartz Seed, RiceTec, Stihl Southwest and Riggs Tractor.

Based in Weiner, Ark., Greenway also has equipment locations in the Arkansas communities of Augusta (Woodruff County); Blytheville and Joiner (Mississippi County); Brinkley (Monroe County); Des Arc (Prairie County); Earle and Marion (Crittenden County); Elaine, Helena-West Helena and Marvell (Phillips County); Forrest City (St. Francis County); Jonesboro and Monette (Craighead County); Marianna (Lee County); Marked Tree (Poinsett County); Newport (Jackson County); Walnut Ridge (Lawrence County); and Wynne (Cross County). Missouri locations include Charleston (Mississippi County), Dexter (Stoddard County), Malden (Dunklin County), Poplar Bluff (Butler County) and Sikeston (Scott/New Madrid counties).