Our Lady of the Lake Regional Medical Center

We Believe and Make Believe

The multimedia campaign promotes “The Lake’s” healing mission by highlighting real patients’ belief in the Baton Rouge hospital’s expert care and faith-based support. By coupling traditional media with online vignettes, the audience was encouraged to learn more for themselves via the web – taking traditional marketing to an interactive level and creating a spike in The Lake’s website and Google referral traffic.

Created to complement the regional medical center’s “We Believe” campaign, the Our Lady of the Lake Children’s Hospital “Make Believe” series juxtaposes pediatric patients’ make-believe personalities and real-life challenges.

Normal Kids

A touching follow-up series of commercials designed to show area families that Our Lady of the Lake Children’s Hospital is a regional resource for children, who at first glimpse, don’t appear that they’d ever need a hospital.