The Work

Metropolitan National Bank

Neighbor-to-Neighbor Chats

Metropolitan National Bank is one of Arkansas’ largest banks. As long as Metropolitan has been around, it’s been known for its unique “Nearby and Neighborly” brand of banking. So much so, you’ll notice “Nearby & Neighborly®” has that little “circle R” designation that only accompanies a registered trademark. Recently, Metropolitan began branching its way into the fast-growing northwest Arkansas market, and Mangan Holcomb worked to introduce the bank’s familiar (at least to central Arkansas residents) eagle-head logo to potential new customers through a series of animated spots announcing each new location as it opened.

Today, Metropolitan National Bank has successfully opened more than a dozen branches in northwest Arkansas, and Mangan Holcomb’s latest campaign for the bank again focuses on the core position of being Nearby and Neighborly – in all its meanings: from being a banking system with convenient locations close by to its customers’ homes and offices, to being virtually as nearby as a laptop or cell phone, and as neighborly as a friendly face in a restaurant or place of business.

The multimedia campaign broke in March 2008.

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