The Work

Mt. Carmel Regional Medical Center

A Community of Care Knows No Boundaries

Mt. Carmel Regional Medical Center in Pittsburg, Kan., recently joined the Midwest Cancer Alliance and offers the only comprehensive cancer treatment team in southeast Kansas. Mangan Holcomb Partners was charged with raising awareness of the Mt. Carmel Cancer Center among local residents, highlighting the fact that “big city” cancer treatment is available in their community.

Building on Mt. Carmel’s existing “A Community of Care Knows No Boundaries” branding campaign launched in 2007, Mangan Holcomb Partners created a TV spot and print ad to show residents that the Mt. Carmel Cancer Center provides more than treatment for cancer – the center’s experienced cancer team provides care for people.

The latest installment of the campaign launched March 2009.

Put the power of ideas to work for you! To learn more, email David Rainwater.

< Back to Work Listings